100 Years of Advancing Destinations

DMAI Product Store


DMAI's technology platforms are undergoing major construction that will affect the online product store.

To make a purchase at this time, please contact Alan Lotenberg, Manager of Member Relations, at alotenberg@destinationmarketing.org or +1.202.835.4218 to submit your order. You may be invoiced at a later date while we migrate to the new system.

Thank you for your patience during this time. We look forward to introducing a new and improved eStore in mid-January 2016.


Products

 
2015 DMO Organizational & Financial Profile Study; Full Report + Online Searchable Results

The 2015 DMO Organizational & Financial Profile Study is the most comprehensive study of its type produced for destination marketing organizations. The study includes detailed information on 246 participating DMOs’ revenues and expenses (including personnel, sales & marketing programs, administration), funding sources such as TIDs, visitor taxes breakdowns and allocations, financial policies, membership profiles and online marketing efforts.

2015 DMO Organizational & Financial Profile Study; Consolidated Report
An invaluable resource for those who need a comprehensive profile of DMOs, the Consolidated Report includes all the topics covered in the Full Report, but with the results presented aggregated to the industry level. No individual DMO results are included.

2014 DMO Compensation & Benefits Study; Full Report + Online Searchable Results
The Destination Marketing Association International's DMO Compensation & Benefits Study, funded by the Destination & Travel Foundation, is the most comprehensive and up-to-date study on destination marketing organization (DMO) HR practices. The study contains detailed information on 301 DMOs and is available through an expanded and enhanced online searchable results program and PDF report.

2013 Convention Sales and Marketing Activities Study
The most comprehensive study on destination meetings & conventions (M&C) sales, marketing and services practices ever conducted by DMAI. This research focuses on the evolving strategies and efforts of 180 DMOs and convention centers which reported spending more than one-third of a billion dollars on sales, marketing and services in the M&C marketplace.

2013 Canadian DMO Marketing Study Report
The DMO Marketing Activities Study – Canadian Version is the most comprehensive study to date on marketing practices of Canadian DMOs. This inaugural research program focuses on marketing strategies and initiatives, providing DMOs with a unique and invaluable informational resource to guide their budgeting and planning. 

2013 Visitor Information Centers Study; Full Report
The Destination & Travel Foundation's most comprehensive study on DMO visitor information center (VIC) practices to date.

2013 Visitor Information Centers Study; Consolidated
The consolidated report provides the executive summary of the Destination & Travel Foundation's most comprehensive study on DMO visitor information center (VIC) practices to date.

2013 Digital & Mobile Marketing Toolkit
In today’s fast-paced consumer environment DMOs must stay ahead of customer and industry trends to inspire more people to travel, experience and spend in destinations throughout the world.

2012 DMO Marketing Activities Study
The DMO Marketing Activities Study is the most comprehensive study to date on marketing practices of US DMOs

The DMO Advocacy Toolkit; pdf format
With destination marketing budgets facing increased competition from other government priorities for funding, it is more critical than ever for the official destination marketing organization (DMO) to be a constant advocate for the travel industry and the dedication of marketing dollars.

Performance Reporting Handbook
UPDATED! Standard DMO Performance Reporting: A Handbook for DMOs. The Handbook provides DMOs with a systematic, business-minded approach to internal performance assessments, necessary to guide the decision-making process for resource management, sales and marketing campaign development, as well as staff training and development.