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DMAI Names Paul Ouimet Managing Director of DestinationNEXT Initiative


Friday, October 30, 2015

Destination Marketing Association International (DMAI) has contracted Paul Ouimet to be the Managing Director of the organization’s DestinationNEXT initiative. Ouimet, who is the Founder and CEO of NEXTFactor Enterprises Inc., was instrumental in the development of the DestinationNEXT Phase I research and the architect of the scenario model and online assessment tool released in Phase II of the initiative.

The evolving role of destination marketing organizations (DMOs) is undergoing unprecedented shifts due to systemic changes in travel consumer behavior and expectations, advances in technology and digital communications, and market forces demanding that DMOs develop sophisticated business models to support these ongoing changes. The DestinationNEXT initiative, launched in 2014, provides a scientific roadmap for DMOs to navigate this future, with insight culled from 327 participating DMOs in 36 countries. 

Ouimet will now lead industry workshops to help DMOs integrate these insights into their strategic planning. He brings experience working with a number of DMOs around the world to integrate DestinationNEXT into their destination strategies, strategic plans and tourism master plans.

“Paul is one of the most influential and well-versed authorities on the future of destination marketing and an obvious choice to lead the DestinationNEXT initiative,” said Charles Jeffers, Interim President & CEO of DMAI. “Since the project’s inception, Paul has been at the center of discussions and leading the way for DMAI and our members. We look forward to his continued efforts to assist our members and the industry at large in defining the future of destination marketing.”   

Prior to founding NEXTFactor Enterprises, Ouimet was one of three founding partners of InterVISTAS, a consulting firm specializing in the aviation, transportation and tourism industries. During the past 18 years, he led the firm’s tourism practice and played a major role in building it into a multinational company with offices in the U.S., Canada, Europe and Brazil.

“It’s an honor to advance my work with DMAI on the DestinationNEXT initiative,” said Ouimet. “DestinationNEXT revealed transformational opportunities for DMOs to raise their profile and become more engaged in their local community. And the DMOs who we have worked with to capitalize on these opportunities are gaining a competitive advantage. I look forward to sharing that with the entire industry.”

More information on the DestinationNEXT initiative can be found at https://www.destinationmarketing.org/destinationnext.

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