100 Years of Advancing Destinations

Destinations promote tourism and tech culture with pop-up 'houses' at SXSW Austin

Thursday, March 24, 2016

In a super competitive market to attract high-tech talent, cities are promoting their overall livability and lifestyle attributes as much as their tech economies. At SXSW 2016, they accomplished that with expensive and experiential destination marketing strategies integrating local venues and global panels highlighting the future of business.