100 Years of Advancing Destinations

Destinations make adjustments to create 'authentic' press trips

Thursday, November 12, 2015

Press trip itineraries are careful filters for destinations to present the stories they want to tell but the iron curtain approach has softened as brands realize travelers’ infatuation for authentic experiences stems from travel journalists.

Link: 
http://multibriefs.com/ViewLink.php?i=5644dd986d37e