100 Years of Advancing Destinations

Destination Promotion: An Engine of Economic Development

Date: November 6, 2014, 2:00pm

New DMO industry research funded by the Destination & Travel Foundation shines a bright light on how destination promotion is a catalyst of economic development beyond tourism.

Join DMAI and representatives from research firm Oxford Economics and Development Counsellors International (DCI), as for the first time, the research findings on how investments in the visitor economy drive broad economic growth are presented to the industry. 

The preliminary research findings are being lauded by DMO and economic development professionals as breakthrough data that can change the game for forward-thinking destinations.  

Don’t miss your chance to learn first-hand how the research shows that DMOs and our profession fuels growth across the entire economic spectrum, as well as the benefits of in-depth collaboration between DMOs and economic development agencies.

Ten-minute question and answer will follow as well.

This webinar has passed. To view a recording, go here.


Adam Sacks, President 
Tourism Economics

Andy Levine, President/Chief Creative Officer 
Development Counsellors International

Introduction By

Michael Gehrisch, President/CEO 


This is a complimentary live webinar. A recording and presentation will be shared with registrants one week following the live broadcast.

Space is limited. Reserve your seat now.