Destination funding models: Can DMOs seek financial stability from their governments?

Thursday, October 6, 2016

DMOs can spend a significant amount of time trying to seek out additional funds. Some of these methods include creating co-op campaigns and platforms, collecting membership dues, and selling ad space in vacation guides. And while some of these efforts may be successful, they often soak up resources and prevent DMOs from looking at the bigger picture and focusing on their marketing and management role.