100 Years of Advancing Destinations

Deciphering mobile engagement

Thursday, August 20, 2015

Thought it depends on your approach, effectively engaging mobile users can be quite counterintuitive. Take the latest findings from mobile ad network AdTheorent, which show that -- at least when it comes to travel and tourism campaigns -- business apps delivered 519 percent higher engagement rates than entertainment apps.

Link: 
http://multibriefs.com/ViewLink.php?i=55d6327bdff20