100 Years of Advancing Destinations

Christine Shimasaki, CDME, CMP

Managing Director, empowerMINT.com and Event Impact Calculator

Christine Shimasaki, CDME, CMP joined Destination Marketing Association International (DMAI) in 2009 as managing director of empowerMINT.com and the Event Impact Calculator. Ms. Shimasaki (or Shimo as she is known) brings over 16 years of destination marketing and 10 years of hotel experience to her role. Prior to joining DMAI, Shimo served as Executive Vice President and Chief Strategy Officer for the San Diego Convention and Visitors Bureau.

Shimo has been named as one of the “25 Most Influential People in the Meetings Industry” by Successful Meetings and a “Meeting Trendsetter” by MeetingsFocus. She earned her Masters Degree in Business Administration at San Diego State University. She has served the tourism industry as a board member to PCMA, co-chair of the Performance Measures Initiative for DMAI, and chair to DMAI’s Accreditation Board. Currently Shimo serves on the Convention Industry Council’s (CIC) APEX Standards Review Committee as Chair of eRFP Efficiencies Workgroup and is authoring the Event Room Demand Study, quantifying for the first-time the volume of rooms booked outside the contracted room block.