Chief Operating Officer, DMAI
Charles’ rich background in operations, membership and technology, combined with his DMO experience with a gateway destination marketing organization are a perfect fit for DMAI.
Jeffers most recently served as senior vice president of operations and executive director for East Point, sales and marketing of the Atlanta Convention and Visitors Bureau (ACVB), where he oversees the destination sales and marketing for East Point to boost hotel demand and visitation for the city. Prior to this Jeffers served as vice president of membership and technology prior to his appointment as senior vice president. Jeffers played an integral role in the redesign of several versions of Atlanta.net.
He also launched the For Members Only (FMO) website, where ACVB members can download leads, access events and convention calendars. The FMO site was the first of its kind, at fruition, and continues to be at the forefront of other convention and visitors bureau member sites.
Prior to ACVB, Jeffers worked in research at Georgia State University and as a law researcher for the Supreme Court of Bermuda. A 1990 graduate of American International College, Jeffers holds a master's degree in public administration from Georgia State University and a certificate of information technology management from Georgia Institute of Technology.