100 Years of Advancing Destinations

California to double its tourism marketing budget

Thursday, February 26, 2015

Visit California, the state’s top tourism promotion agency, will double its marketing budget in the coming months from $50 million to at least $100 million annually, thanks to an increase in the assessments levied on hotels, restaurants, rental cars, attractions and other tourism related services in what’s known as the Dream Big Dividend.

Link: 
http://multibriefs.com/ViewLink.php?i=54ef8f7422cba