Building Better Stakeholder Relationships
Experience Columbus nearly doubled it annual budget in 4 years. How is this accomplished?
The truth is, DMOs are in the unique position to be an advocate for travel and tourism in their local communities, which in turn increases their investment in your leadership and operations.
Take 30 minutes today to learn from Experience Columbus -- exemplary cited in Stakeholder Relations by the Destination Marketing Accreditation Program board -- on how they build successful stakeholder relationships.
DMOs in attendance will learn how to:
- Identify key stakeholders within their communities.
- Uncover new opportunities to involve their key stakeholder groups.
- Learn examples from a DMAP-accredited destination on how they have successfully applied relationships.
- Articulate advocacy initiatives in their strategic plans or DMAP applications.
Mike Brown, Director of Development and Public Affairs, Experience Columbus
Valencia Bembry, Director of Accreditation Programs, DMAI
Moderated by Joy Lin, Content Manager, DMAI