100 Years of Advancing Destinations

Britain scoring big with sport tourism

Thursday, October 9, 2014

Events have become one of VisitBritain’s most important tools going forward. After the success of the London Olympic Games and Para-Olympics in 2012 as well as the success that Britain’s had with hosting NFL and NBA regular season games in London, it’s clear that marketing heads in the country have put sport in a much more prominent place in their promotions.