100 Years of Advancing Destinations

Brand marketing: How to reach customers in the digital age

Thursday, October 3, 2013

Brand marketing and reputation building used to be a combination of print advertising and word-of-mouth. Radio and TV advertising entered the mix along the way, but within the past decade or so, brand marketing has shifted dramatically from the tried-and-true, taking on a whole new form in the digital realm.

Link: 
http://multibriefs.com/ViewLink.php?i=524db480a30c1