100 Years of Advancing Destinations

Brad Burlingame


 

Brad Burlingame

President & CEO, Visit West Hollywood

Brad Burlingame was appointed President & CEO of Visit West Hollywood in 1997.  Since that time he has led the company’s extraordinary influence on the growth of the travel and tourism in the destination. In a city of only 1.9 square miles and 15 hotels, the annual visitor economic impact has grown to more than 750 million dollars with projections in the next 5 years to reach $1.4 billion.  Burlingame has initiated development of overseas markets in the UK and Australia, helped leverage the city’s annual Halloween celebration into a festival now attended by more the 500,000 guests, led the establishment of a film marketing program for the city, and spearheaded development of the Sunset Strip Music Festival.  He also administrates the West Hollywood Design District- a business improvement district of luxury fashion, design, art galleries and showrooms.  Prior to joining Visit West Hollywood, Burlingame was Vice President of Marketing & Sales for the Japanese Assistance Network (JAN), a Los Angeles and Tokyo based marketing and service firm specializing  in the Japan market for travelers and US travel companies.

Like the entire travel industry, Burlingame was challenged by the tragedy of September 11th by creating strategies for the destination to successfully emerge from the significant business downturn.  Burlingame achieved this while managing the personal tragedy of his brother being killed that day piloting Flight 77 that crashed at the Pentagon.   Just a few months later he spoke before a DMAI gathering to discuss the experience and encourage industry strength.

Mr. Burlingame is a Past Chair of the California Travel Association and is the current Chair of the CalTravel PAC.  He has served on the Marketing Advisory Committee of Visit California and is a Past President of the Western Association of Convention and Visitors Bureaus (WACVB).  He currently serves on the board of the WACVB Foundation.

Mr. Burlingame is active in the Los Angeles community and serves on the boards of the West Hollywood Chamber of Commerce, the West Hollywood Design District BID, and the Sunset Strip Business Association.  Mr. Burlingame is also a Past Chair and continues to serve on the Board of Governors of LA Stage, an organization promoting and representing more than 300 theatrical producing companies throughout greater Los Angeles.

He is married to Diane McDavitt and has two daughters Marta and Lora.