Travel & Tourism Advocacy in Action
The first full week of May is annually recognized as National Travel and Tourism Week. Follow DMAI as we present one case study each day on real, everyday DMOs that are building local support for the travel and tourism industry.
Case Study #3: Weathering Through the Storm
San Diego, California
Summary: A DMO’s budget often comes under scrutiny, but San Diego Tourism Authority found its funding suddenly held hostage during a political stand-off in 2013 with the city’s mayor. The DMO launched a multi-faceted, integrated campaign called “Why Tourism Matters” that framed the discussion, coordinated stakeholder efforts, and drove attention to the crisis. Ultimately the DMO recouped its funding to continue promoting San Diego, Califronia, and continues to advocate for travel locally today.
"Unfortunately, [this was] a great example of how fragile tourism promotion is." - Joe Terzi, President & CEO, San Diego Tourism Authority
Join the Cause
Are you looking to up your advocacy efforts in your destinations? Join our complimentary webinar on stakeholder relations on May 20.
If you're already a DMO advocate in your community, share your story with DMAI here.