100 Years of Advancing Destinations

Weathering Through the Storm

Author: Joy Lin
Posted: May 07, 2014
Blog Topics Covered:
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Travel & Tourism Advocacy in Action

The first full week of May is annually recognized as National Travel and Tourism Week. Follow DMAI as we present one case study each day on real, everyday DMOs that are building local support for the travel and tourism industry.


Case Study #3: Weathering Through the Storm

San Diego, California

Summary: A DMO’s budget often comes under scrutiny, but San Diego Tourism Authority found its funding suddenly held hostage during a political stand-off in 2013 with the city’s mayor. The DMO launched a multi-faceted, integrated campaign called “Why Tourism Matters” that framed the discussion, coordinated stakeholder efforts, and drove attention to the crisis. Ultimately the DMO recouped its funding to continue promoting San Diego, Califronia, and continues to advocate for travel locally today.

"Unfortunately, [this was] a great example of how fragile tourism promotion is." - Joe Terzi, President & CEO, San Diego Tourism Authority

Case Study #4: Putting Power in the People's Pockets


Join the Cause

Are you looking to up your advocacy efforts in your destinations? Join our complimentary webinar on stakeholder relations on May 20.

If you're already a DMO advocate in your community, share your story with DMAI here.