Simply put, syndication is reusing material. But, the power of reusing material lies in the network of partners and their ability to get the material in the hands of different audiences.
Just as it was a strong feature of print media with anything from crossword puzzles to columns, online content syndication has taken the reuse and repurposing of materials to another level.
A lot of syndication happening right now to plaster your face across the meetings industry as the best first point of contact for planners to find the right fit for any size meeting. Syndication is the reason why DMAI is able to share your stories, your destination, and your expertise with meeting professionals browsing around a number of industry websites for information.
Here's how the partnership works:
Step 1: Aggregation
DMAI pulls together your destination and sales staff information.
Step 2: Partnership
DMAI partners with industry webportals to share this information.
Step 3: Development
Industry partners populate their pages with your information.
Step 4: Dissemination
Your destination, and our industry, gain more audiences in more places.
Check out an example of content syndication with Cvent here:
So, while we'd all like to think that meeting professionals are actively looking at our own websites alone, I think we can all admit that it's a lot more crowded out there. In a multiscreen world, our customers are looking for resources in the sites and networks they visit most, and we at DMAI's empowerMINT are dedicated to getting you there.
For more information about our content syndication program, contact Kate Skidmore at email@example.com.
Originally published November 13, 2013