100 Years of Advancing Destinations

Putting Power in the People’s Pockets

Author: Joy Lin
Posted: May 08, 2014
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Travel & Tourism Advocacy in Action

The first full week of May is annually recognized as National Travel and Tourism Week. Follow DMAI as we present one case study each day on real, everyday DMOs that are building local support for the travel and tourism industry.


Case Study #4: Putting Power in the People's Pockets

Eau Claire, Wisconsin

Summary: Statistics is a powerful tool to build support for the travel and tourism industry, but Visit Eau Claire took it one step further by placing the power of numbers directly into the hands of its supporters. Recognizing the difficulty of committing numbers to memory, Visit Eau Claire embedded a pen with a pull-out infographic touting the positive economic impact of travel to Eau Claire, Wisconsin. This empowered their coalition to speak often and more confidently on the industry’s behalf.

Photo Credit: Bill Geist

"We know our stakeholders and leaders want to share the impact of tourism, but they just need the ‘cheat sheet’ to help them out ... It works." - Linda John, President & CEO, Visit Eau Claire

Case Study #5: Balancing Economy and Education


Join the Cause

Are you looking to up your advocacy efforts in your destinations? Join our complimentary webinar on stakeholder relations on May 20.

If you're already a DMO advocate in your community, share your story with DMAI here.