What is consulting?
Each year organizations spend millions of dollars hiring consultants. Successful businesses, across all industry sectors, seek consultative advice from outside experts. Top businesses employ teams of talented people and yet they pursue external collaboration. Sometimes it is for specific problem solving or reorganization, but most often it is simply the need for a different perspective and new ideas. These organizations believe there is a benefit to look at business differently, to step away from ordinary, and build something better.
According to the Aveta Business Institute, a resource for Six Sigma Certification, organizations “may know much about their own businesses and how to run them, but they need to know a lot more about the other aspects of the market in order to become completely successful. A fresh look/start from a third party without emotions tied into the business is always beneficial.” Leaders who strive to move an organization forward seek the opinions, ideas, and experiences of professionals outside of their circle. They want to know:
- What is trending?
- What should we be doing differently?
- What are others doing?
So here's the real question about the value of DMOs to planners: Do planners think of you as their meetings consultant?
What Consultants Offer
Organizations grow in experience, innovation, and change by tapping into the power of:
- Perspective Expertise and Specialized Knowledge
- Best Practices and Proven Methodology
- Strategic Approach
- Analytical Horsepower
- Cost Savings and Extended Staff
You'll notice that these are all things DMOs provide to meeting planners, so it's time for us all to step up to the official role as consultants and not just salespeople.
Consultants Role in the Meetings Industry
Meeting professionals are no exception; they employ the services of consultants frequently. Planners seek industry partners for help with technology, food and beverage, sourcing, logistics, transportation, audio/visual, etc. These partners offer a high level of expertise, they look at situations from a different point of view, and they provide solutions to specific problems.
However, are planners overlooking us as a key source of meeting intelligence? Do meeting professionals realize they have the single largest and free consulting reserve right at their fingertips?
In its fourth iteration, DMAI's exclusive DMO training will equip you to better articulate seven ways planners can put the power of DMO consultants to work for their meeting.
Register for a free webinar at our training page here.