100 Years of Advancing Destinations

Open Letter to the Trade Show Warriors

Author: Joy Lin
Posted: February 25, 2014
Blog Topics Covered:

I'm not sure how many conferences and trade shows DMO sales professionals attend every year. Depending on the size of a DMO and how many sales pros it employes, the number could fall anywhere between 1 and 100.

The point is that whether large or small, it's important for us to remember that face time is an important part to developing the relationships that then lead to meetings that inspire industries to excel and local economies to advance.

Here's an open letter from our very own Nancy L. Elder, CAE, Senior Vice President of Professional Development and Meetings at DMAI and her take on the work of sales professionals at our recent Destinations Showcase. It is only one example of countless.

In CIC's most recent release of the updated Economic Significance of Meetings to the U.S. Economy, we are reminded once again that meetings matter. And let's take it one step further -- so do you.


I'd like to extend my personal thanks for joining DMAI for Destinations Showcase in Washington, DC.

Despite the inclement weather, meeting industry professionals celebrated the places that host events and the personalities that lend them life.

As the official ambassadors for your destinations, you are always paving the way for the meetings industry in your communities. You ensure their success; you ensure that they thrive. And on behalf of all our meeting professionals in attendance, we thank you for championing your relationships on the road and at home.

No one describes this better than Abha Bhattarai from the Washington Post who reported on the event. In case you missed it, the Post spotlighted Destinations Showcase in the Capital Business section. You can read an online version here.

Ultimately, the relationships you start and nurture at Destinations Showcase are just the beginning of long-lasting partnerships. They are just the beginning of countless events that lead to real, economic and societal impacts.

Thank you again for your participation, and we look forward to working with you again very soon.


Nancy L. Elder, CAE
Senior Vice President of Professional Development and Meetings
Destination Marketing Association International