100 Years of Advancing Destinations

My Top Picks for Sales Education at DMAI 2016

Author: Guest Amy Zientek, Director of Sales, Visit Lubbock
Posted: June 28, 2016
Blog Topics Covered:
1 of 1

Six years ago, I had no idea what to expect upon registering for my first DMAI Annual Convention in Fort Lauderdale, Florida. My organization had a brand-new CEO, and the team was still trying to figure out our strategic path. As a self-proclaimed introvert, I was more than a little anxious preparing for my trip to Florida. Six years later, as I now get ready to visit Minneapolis, I can look back at how far I have come since attending that first conference, and DMAI is a big part of that.

Where else in one place can Destination Marketing Organization executives have access to first-class education sessions geared toward the topics pertinent to our industry, attend classes that will help you earn your CDME certification, or sit in roundtable discussions that help you realize that even the first-tier cities face some of the same struggles as the third-tier cities? This year’s answer: Minneapolis, Minnesota.  

No matter the size of the city, all destination sales professionals face the same types of challenges, and DMAI’s Annual Convention is a great place to learn new trends and tactics to help solve problems and initiate new, creative approaches. Here are some of the sessions I am looking forward to attending this year: 

Date: Tuesday, August 2
Time: 8:30 am - 9:30 am
Session: Smarketing: How your sales and marketing teams can co-exist to drive results

Date: Tuesday, August 2
Time: 2:30 pm - 3:30 pm
Session: Discipline Focused Best Practices for Convention Sales & Services

Date: Wednesday, August 3
Time: 2:30 pm - 3:30 pm
Session: Data Here, Data There, Data Everywhere! Proven methods for harnessing data

View the full program! If you can’t be in Minneapolis this August, be sure to follow @meetDMAI and #DMAI16 to stay up-to-date with what is going on. If you are making your way to Minneapolis in August, I look forward to seeing you there!