100 Years of Advancing Destinations

Making Digital Impact on a Dime

Author: Joy Lin
Posted: May 05, 2014
Blog Topics Covered:
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Travel & Tourism Advocacy in Action

The first full week of May is annually recognized as National Travel and Tourism Week. Follow DMAI as we present one case study each day on real, everyday DMOs that are building local support for the travel and tourism industry.


Case Study #1: Making Digital Impact on a Dime

Cabarrus County, North Carolina

Summary: While building a strong online presence for visitors is a goal shared by all DMOs, Cabarrus County CVB in North Carolina also believes in making a strong digital impression on its local stakeholders. The business site not only educates visitors on the bureau’s activities, but also key statistics about the impact of travel and tourism to the region — all through a clean, streamlined design. The bureau manages the website in house on a minimal budget, which allows for flexibility and control.

Download the case study.

"We want the community to recognize the value that the CVB brings to the area and understand how we’re working to better the quality of life for all stakeholders." - Donna Carpenter, President & CEO, Cabarrus County CVB

Case Study #2: Detailing a Legislative Guide


Join the Cause

Are you looking to up your advocacy efforts in your destinations? Join our complimentary webinar on stakeholder relations on May 20.

If you're already a DMO advocate in your community, share your story with DMAI here.