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DMAI’s Meeting Professionals Advisory Board Inaugural Meeting

Posted: September 18, 2013
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In just one week, DMAI will be convening some of the brightest minds in the meetings industry that have agreed to serve on our industry’s first advisory board.  While many DMOs (more than 20, at my last count) have their own advisory boards, what’s cool about this board is the focus on us, the DMO industry.

 The primary purpose of the board is to examine the issues and opportunities surrounding the present and future value proposition of DMOs as the preferred partner for meeting professionals and any party influencing meetings.  Bottom line: we are looking for their advice and perspective on how the industry could improve its effectiveness as a valuable business partner.

Our first meeting will be hosted by the Dallas Convention & Visitors Bureau and The Omni Dallas Hotel, on September 25-26.  Representing DMAI’s Sales and Marketing Committee (SMC), the meeting will be attended by Scott White, President and CEO, Greater Palm Springs Convention and Visitors Bureau and SMC Board Liaison, and Rachel Benedick, Senior Vice President of Sales, Visit Denver and SMC Vice-Chair.

While the first meeting will include an orientation to DMAI and DMAI’s meeting industry products, such as empowerMINT, Event Impact Calculator, and Destinations Showcase, the majority of the time will be spent discussing their perspective on the strengths, weaknesses, opportunities, and threats to the DMO industry. We ask them to consider, if they were us, what strategic initiatives would they undertake to address the current state? In addition, other sessions will include the industry’s Room Demand Study, Event Marketing, and the Changing Role of the DMO Sales Professional.

Are you interested in learning what they said? Then stay tuned to future Convention Sales Insider editions as we begin to share their input.  Plus, there will be a special session specifically on the changing role of the DMO sales professionals at Convention Sales Forum in December based on our dialogue with the new advisory board.  For the more progressive DMOs, you won’t want to miss out on this conversation!

The following are the members of our advisory board who have agreed to serve two to three-year terms.  When you run into them, please extend the appreciation for their time, commitment and expertise.

Attending September’s meeting:

Terry Arth, IOM, CMP
Vice President, Member Programs

National Association of Chain Drug Stores

Martin D. Balogh 
Director of Meetings & Travel

American Bar Association

Kelley Butler 
Director, Meetings & Events

McDonald's Corporation

Michael Clarke 
Senior Director of Operations

Penton Media

Rick Edwards, Jr.
Global Strategic Meetings Management, Global Meetings, Travel & Fleet

Caterpillar, Inc.

John Folks 
President

Minding Your Business

Richard Harper, CMP
Executive Vice President

HelmsBriscoe

Tracy Harris 
Senior Vice President

Advanstar

David Peckinpaugh, CMP
President

Maritz Travel Company

Robin R. Preston, CEM
Assistant Executive Director, Conferences and Meetings

National School Boards Association

Glenn M. Reighart, CAE CMM CMP 
Director of Meetings & Conventions

National Association of School Psychologists

Stuart Ruff, CMP
Director, Meetings, Exhibits & Events

RIMS - The Risk Management Society

Gregg H. Talley, FASAE, CAE
President & CEO

Talley Management Group, Inc.

Serving but not attending September's meeting:

Sue Dykema
Executive Director

 American Society for Aesthetic Plastic Surgery

Susan Katz
Director of Corporate Events

 True Value Corporation

Michael Payne
Executive Vice President

 SmithBucklin Corporation

Kati Quigley, CMP
Director, Event Marketing

 Microsoft Corporation