100 Years of Advancing Destinations

Detailing a Legislative Guide

Author: Joy Lin
Posted: May 06, 2014
Blog Topics Covered:
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Travel & Tourism Advocacy in Action

The first full week of May is annually recognized as National Travel and Tourism Week. Follow DMAI as we present one case study each day on real, everyday DMOs that are building local support for the travel and tourism industry.


Case Study #2: Detailing a Legislative Guide

Great Lakes Bay Region, Michigan

Summary: Keeping in tune with its proactive approach in 2009 to regionalize three DMOs around the Great Lakes Bay in Michigan, the Great Lakes Bay Regional CVB later published a comprehensive guide to continue engaging its stakeholders in travel and tourism-related legislation. Sharing its expertise and experience through the Legislative Guide helped establish the CVB as a leader in advancing the legislative agenda and as a key contributor to the Region and State’s economic growth.

Download the case study.

"We accept the responsibility of being the tourism legislative champion." - Annette Rummel, President & CEO, Great Lakes Bay Regional CVB

Case Study #3: Weathering Through the Storm


Join the Cause

Are you looking to up your advocacy efforts in your destinations? Join our complimentary webinar on stakeholder relations on May 20.

If you're already a DMO advocate in your community, share your story with DMAI here.