In addition to dynamic keynote speakers, DMAI's 2013 Annual Convention will feature 40+ educational sessions offering the best in DMO case studies and out of industry ideas for inspiration. Categorized in field-focused tracks, educational offerings will be offered for the various teams within your organization. If you have already registered, start planning your convention program. If you have not, register today to take advantage of discounted rates. Early bird registration ends June 24th!
Tourism Master Plans to Position DMOs in Destination Development
How can DMOs play a significant role in long-term, sustainable destination planning and development? Get an insider view at how a tourism master plan can be used to identify and articulate potential products, amenities, programming and experiences - along with corresponding policies and protocols:
- Tourism Vancouver outlines the collaborative process, results and importantly the actions that lay ahead in their just-released plan
Presenters: Rick Antonson, President & CEO, Tourism Vancouver; Paul Vallee, Executive Vice President, Tourism Vancouver
The Business Case for Diversity + Inclusion
Today’s society and workforce is more diverse, and implementing diversity initiatives is no longer simply about social responsibility. Businesses have learned that by taking a more holistic approach to diversity, they actually strengthen their bottom line. In an increasingly competitive economy where buying power is represented by people from all walks of life, industry expert Hattie Hill will lead a candid conversation with corporate and DMO executives on how they are harnessing the power of diversity and inclusion.
Moderator: Hattie Hill, CEO, Hattie Hill Enterprises, Inc. Panelists: Tony Tenicela, Global Leader and Managing Business Development Executive, IBM; Philip Jones, President/CEO, Dallas Convention & Visitors Bureau; George Aguel, President & CEO, Visit Orlando; Katherine Hammett, Director, Diversity & Inclusion at Hyatt Hotels
Creating Visitors Centers and Services for the Future
According to DMAI's new Visitors Information Centers Study, DMO visitor centers served more than 10 million walk-in visitors last year - to inspire them to do more and spend more.
Hear the latest trends in visitor centers and how DMOs are creating a culture of integration and thinking "BIG":
- Visit Florida showcases visual elements of the welcome center of the future, including web content, social and mobile efforts and images from the centers themselves
- Austin shares the story (and ROI) of the Austin Airstream, a mobile visitors center, rolling billboard and VIP lounge that brings the brand to life on the road
- DMAI shares key insights for the first-ever DMO Visitors Information Centers Study
Speakers: David Dodd, Vice President of Visitor Services, VISIT FLORIDA; Jennifer Walker, Director of Marketing Communications, Austin CVB
Multiple Channels in the Meetings Market: Evolution of the DMO Sales & Marketing Investments
Success in the meetings market was largely dependent upon a direct sales strategy. Is the DMO’s role changing and if so, what does this mean?
- Understand the disruption of the traditional planning process and the implications for the traditional sales process
- How third parties have simplified the meeting procurement process
- Learn how DMOs have shifted their sales & marketing investments
Moderator: Cindy D’Aoust, Chief Operating Officer, MPI Panelists:Eric Eden, Vice President, Marketing, Cvent, Inc.; Richard Harper, Executive Vice President, HelmsBriscoe; Beth Stehley, Vice President of Sales & Convention Services, Greater Boston Convention & Visitors Bureau; Dan O’Neill, Vice President of Strategy & Sales, Destination Bloomington