100 Years of Advancing Destinations

Choosing a Digital Asset Management System (For Your DMO)

Author: Guest Deanna Girardi
Posted: September 15, 2014
Blog Topics Covered:

Deanna GirardiIf you read my first post, Digital Asset Management 101, you know the basics of DAM, but some questions may still remain. Most likely, “Where and how do I find a DAM system?”

There are numerous Digital Asset Management solutions available - where do you start? How do you decide? The key is to find the solution that’s the right fit for your organization and its specific needs.

Start off by determining these 3 fundamental factors:

  1. Perform an inventory of your assets. How many do files do you have and how much space do they take up? What types of assets will you be storing on your DAM - images, videos, logos, documents, design files or a combination?
  2. Which features and functions are necessities, and which are luxuries? Is it important to know who is downloading each file, or is storage size the most critical factor. Make a list and reference it as you explore your options.
  3. How will your assets be used? Is media distribution the primary role of your DAM system, or is it to house an employee library?

Next, research your options. Although you may not think of them as DAMs, some of the most common asset management systems in the DMO world are Dropbox, Flickr, and Picasa. And while I may be a teeny tiny bit bias, Barberstock is the only DAM solution built specifically for DMOs and CVBs. These options are just a small piece of the DAM pie, but let’s take a look at how they size-up.Each solution has its own distinct features, but serves one principal role – Digital Asset Management. It comes down to your prerequisites and identifying the system that fits within that scope. Flickr and Picasa are ideal for organizations that may be editing content on the fly. For small to medium asset libraries, Dropbox is a valuable tool to organize and manage files within a team. Barberstock is a more comprehensive, tourism-focused solution; bringing creative content together with complete control and easy distribution to media, clients, partners and employees.

Next up, find out which DMOs are using Digital Asset Management, and how it’s changed the way they manage content.