100 Years of Advancing Destinations

Big Picture Destination Marketing in the 2015 Hotel Environment

Posted: October 10, 2014
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In case you missed our live broadcast of this webinar with STR, catch the video and presentation to help you prepare your marketing plans for 2015 with a heightened understanding of the trends and market forces impacting hotel occupancy in the year ahead.

Participants will:

  1. Review STR’s projections for year-end 2014 and 2015.
  2. Gain insight into the supply and demand environment affecting hoteliers.
  3. Understand the emerging trends within the U.S. group and transient demand mix.
  4. Bring insights together to guide their marketing direction for 2015.


Brittany Baldwin, CGSP, CHIA
Director of Business Development, Destinations


Christine “Shimo” Shimasaki, CDME, CMP
Managing Director of empowerMINT.com and Event Impact Calculator
Destination Marketing Association International