100 Years of Advancing Destinations

Big 3 Not-To-Miss Happenings for Sales Pros at Destinations Week

Author: Joy Lin
Posted: January 21, 2014
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Yep, we know there's probably more going on during Destinations Week in Washington than you're able to keep straight in your head right now. So, we've done the work for you.

As DMO Sales Professionals, here are the top items that should be on your Washington bucket list that you'll not want to miss:


Take every opportunity to expand your professional education with the following sessions specifically designed for the benefit our industry:

Sales Academy Series | February 10, 11

The Sales Academy Series is one that focuses on providing practical knowledge about the DMO industry and DMO's economic impact to position yourself a key business partner to stakeholder groups.

I have taken both Sales Academy I and II, and it's as much an opportunity to improve prospecting skills and manage the sales process, as it is to develop your own personal sales plan, define your niche, and enhance your success by measuring your individual efforts with new and unique resources.

As each level pertains to sales managers of varying levels of experience, find out which one is right for you here.

Destinations Showcase Concurrent Sessions | February 12

Get into the mindset of your customers by learning what they learn in the following sessions where they will gain from DMO expertise.

  • Infuse Your Meeting's Destination to Build Attendance and Increase ROI
  • RFP Reconstructed: A Hands On Approach to Improving the Attractiveness of a Meeting
  • Crisis Alchemy: Turning Disaster into Everyday Benefit

I know a lot of you are working toward your CMP certification or recertification. Remember that you get credit toward your credit requirements for every session you attend throughout the day. If I did the math right, you can get up to 70% of your annual goal all in one day, and that's no small feat.


Destination & Travel Foundation Dinner & Auction | February 11

Revel with us in a spirit of hospitality as our industry celebrates the impact of destination marketing in the communities we represent.

The Destination & Travel Foundation is honoring the James Beard Foundation with this year's Spirit of Hospitality Award, recognizing the role that food, chefs, and restauranteurs play in telling the story of our destinations.

So foodies unite! I can promise that this is going to be one tasty homage, and here's how to attend.


Destinations Showcase Tradeshow | February 12

With over 145 destinations expected at Destinations Showcase in one of the biggest hubs for meeting and event professionals, it's all about making the most of face time with your customers.

Make the most of your time and theirs by taking a consultative approach to what your customers are looking for. Be ready to ask these 15 most important questions to meeting professionals when sourcing a meeting location, and you'll be on your way to providing sound advice and building sound business.

If you have additional exhibitor or sponsorship questions, please contact Karen Williams at kwilliams@destinationmarketing.org.