100 Years of Advancing Destinations

Balancing Economy and Education

Author: Joy Lin
Posted: May 09, 2014
Blog Topics Covered:
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Travel & Tourism Advocacy in Action

The first full week of May is annually recognized as National Travel and Tourism Week. Follow DMAI as we present one case study each day on real, everyday DMOs that are building local support for the travel and tourism industry.

Case Study #5: Balancing Economy and Education

Pocono Mountains, Pennsylvania

Summary: When the tradition to open Pennsylvania schools after Labor Day in 2013 and 2014 presented an opportunity for economic gain to the local tourism industry, the Pocono Mountains Visitors Bureau made sure its stakeholders recognized it. The DMO educated its communty on issues in education, society, and labor, encouraging them to speak with school districts to avoid cutting the usual summer park season short, as the parks rely on significant staffing from local youth.

"We have the leadership responsibility ... to encourage our elected officials to understand the value and significance of our industry to the triple bottom line." - Carl Wilgus, President & CEO, Pocono Mountains VIsitors Bureau

Join the Cause

Are you looking to up your advocacy efforts in your destinations? Join our complimentary webinar on stakeholder relations on May 20.

If you're already a DMO advocate in your community, share your story with DMAI here.