100 Years of Advancing Destinations

5 Ways to Support and Grow the Exhibitions Industry Now

Author: Joy Lin
Posted: June 03, 2015
Blog Topics Covered:
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Destinations host over 11,000 exhibitions in the U.S., engaging over 2 million companies to win business, promote ongoing industry education and innovation, and contributing over $79.3 billion in direct spending each year. The spending translates to $88 billion in federal, state and local taxes each year, and supporting 1.8 million jobs across the country.

However, the economic benefit of exhibitions to destinations is just the beginning for many of us. Exhibitions also attract decision makers on corporate relocations, transfer knowledge between academia and industry, and facilitate acquisition of talent.

With exhibitions playing a critical role in the both social and economic development of communities all of the U.S., DMOs who act as the connective voice between the destination and the traveling public, are uniquely prepared to share stories of how their local communities benefit from the exhibitions they host, and make that local benefit known on Capitol Hill.

Exhibitions Day, an industry-wide effort to engage policymakers on Capitol Hill, will be held mext Tuesday, June 9, 2015 in Washington, D.C. DMAI and the destination marketing organizations (DMO) that the association represents will join IAEE to meet with policymakers to discuss the impact of the exhibitions and events industry on the economy, as well as how select regulatory decisions impact the industry’s ability to make these positive economic contributions. Here are five ways that you can get involved, either in person or online:

1. Register for the free event.

Exhibitions Day was created by IAEE and the Exhibitions Mean Business campaign to foster a stronger relationship with and build awareness among federal legislators and other government influencers. It's not too late to attend this free event as an opportunity to meet face to face with legislators to talk about important issues impacting the exhibitions industry, and therefore, their communities. Learn more.

2. Share your story.

Exhibitions Mean Business is looking to capture how exhibitions and events have benefited real people professionally and/or personally and help put context around this large and diverse industry. Take a few minutes to send your story to Exhibitions Mean Business to paint the picture of how exhibitions positively impact your destination. You can find the submission form at the bottom of this page.

3. Add to the buzz online.

Take advantage of the Exhibitions Day digital toolkit to generate conversations online on topics surrounding the industry. This toolkit includes logos and banners, cover photos and profile pictures for social media, press shells, talking points and fact sheets, as well as sample tweets and relevant accounts to follow.

4. Talk with media.

Take advantage of the free publicity the Exhibitions Mean Business media team can garner for you by sending an email to rupa.patel@edelman.com with topics that you can address with media.

5. Contribute content.

Make your event or company part of conversation by sharing photos and recaps of your face-to-face event participation on Facebook, LinkedIn or Twitter.