Christine "Shimo" Shimasaki, CDME, CMP

Like many legendary icons of our times - Cher, Prince, Madonna - Shimo is DMAI's resident, single-name celebrity championing the value of DMOs and our sales professionals in the meetings community. Bringing more than 15 years experience from the destination marketing industry, Shimo facilitates the overall business development goals and objectives of empowerMINT.com and DMAI's Event Impact Calculator. As much as that may fill up her schedule, she continues to be on the prowl for her next "Great Idea."

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  • January 25, 2017

    Arguably, we are a jaded group when it comes to the messages delivered by an accomplished him or her, author, researcher and established subject matter expert. Maybe it’s just overexposure to too many insights that our brain just...

  • August 03, 2015

    From Webinar to Webcast For the past few years, we've tested and refined a consistent production of monthly webinars to reach meeting planners through topics of interest to them, and tying those topics and pain points back to you...

  • May 19, 2015

    empowerMINT is the leading initiative advocating for the value of DMOs in the meetings market, and 2015 is all about improving MINT -- the database allowing you to prospect and connect with the right planners. When we last left...

  • April 15, 2015

    empowerMINT is the leading initiative advocating for the value of DMOs in the meetings market. While several enhancements in 2014 were dedicated to improving empowerMINT.com -- the web portal through which planners can search for...

  • October 10, 2014

    In case you missed our live broadcast of this webinar with STR, catch the video and presentation to help you prepare your marketing plans for 2015 with a heightened understanding of the trends and market forces impacting hotel...

  • July 07, 2014

    Do you think podcasting is a little old school? Not so fast! Quietly, podcasting has becoming the savvy marketer’s go to tool in reaching their audience over the last few years and will continue to grow in 2014. Why? When...

  • April 08, 2014

    There are many things to share about your destination, listen in as we uncover insights from PCMA Convene's meeting planner survey. Discover their preferences when it comes to learning about different locations and the one thing...

  • February 04, 2014

    We're an old industry. Believe it or not, this association for DMOs (or CVBs as we used to call ourselves) is celebrating its 100th birthday this summer! Our long-standing promise, our ancient promise as DMO sales professionals...

  • January 08, 2014

    We're staging an intervention, people. As DMOs, we've spent more than 100 years doing what we do best - creating customer value. Unfortunately, we're often cut out of the location sourcing process for many meeting professionals...

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