100 Years of Advancing Destinations

Anja Loetscher


Anja LoetscherDirector, Geneva Convention & Visitors Bureau

Anja started working in the tourism and meetings industry in 1974 right at the beginning of her professional career.

In 1994 she was appointed GDS Manager at Astron Hotels & Resorts in Munich and in 1999 she became Regional Sales Director for Central Europe at TravelClick.

In 2002, Anja joined the Kempinski Luxury Hotel Group where she started as General Manager Sales for Germany. Her competences and qualities enabled her to grow very fast in the company as she reached the position of Vice President Sales for the Kempinski Residences worldwide.

She moved to Switzerland in 2007 where she started the Geneva Tourism & Convention Bureau with the responsibility to promote Geneva as a key business destination in Europe. In less than 3 years time the Geneva Tourism & Convention Bureau has made a name for itself and put the city back on the map of the MICE industry.