100 Years of Advancing Destinations

AdTheorent says travel vertical scores in ad performance

Thursday, August 27, 2015

AdTheorent, a mobile ad network that supports real-time bidding (RTB), released a report this week detailing their Q2 mobile ad performance in the travel and tourism vertical. The company tracked user engagement across 177.7 million mobile impressions using a predictive modeling platform with a focus on the travel and tourism vertical.