100 Years of Advancing Destinations

Adapting to the hotel booking habits of millennials

Thursday, April 7, 2016

Baby boomers were once the most coveted demographic group for the hospitality industry, but in recent years millennials have become the largest age group in the US with one of the strongest purchasing power. There are now over 83 million Americans in the millennial age range and they represent an enticing, yet challenging, effort for hotel marketers.