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| Destination Professionals | : | Allied Members | : | Students & Educators | : | Meeting Professionals | : | Media | : | Travelers |
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| Brand Resources | |
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| CVB Resources | |
| Related DMAI Publications: | |
 BrandScience(TM) Guide for Destination Research | |
| BrandScience(TM) Guide for Destination RFPs | |
| Destination BrandScienceTM | |
| Principles of Destination BrandScience -- City Samples | |
| Other Resources | |
| Related Organizations/Links: | |
| "Model D," the Visit Detroit Brand Campaign In 2007, Visit Detroit settled on an industrial looking D logo, and a "Detroit: Cars, Culture, Gaming, Music, Sports" theme. No longer just the "Motor City," the CVB wanted to tell a Detroit story that was urban, edgy and über cool to appeal to the under 40 crowd, or the crowd that lives like they are under 40. | |
| Article: Branding Destinations: What's In a Name? This TradeShowWeek article describes the brand identity experience for Cleveland (Ohio, USA) and their name change research. | |
| Article: Egypt seeks to define its identity before launching brand campaign | |
| Article: Jacksonville (Florida, USA): New name, new strategy | |
| Article: Midland (Michigan, USA) unveils 'Brilliant' logo | |
| Baltimore (Maryland, USA) Area CVA The Baltimore Area CVA was a city in search of a new idenity when they began their new branding efforts, which are explored in this article from "Urbanite Baltimore." | |
| Destination DC (Washington, DC USA) The Washington, DC Convention and Tourism Corporation created this web site to explain their efforts in the brand process, including the objective and the next steps. The end result was a name change and a new brand identity, becoming Destination DC in April 2008. | |
| Santa Monica (California, USA) CVB The Santa Monica, California CVB complied this destination brand blueprint, which includes the steps outlined in the Destination BrandScience process, including the brand assessment, BrandPromise, and brand culturalization. This PDF document includes the CVB's timeline and links to news articles about their project. | |
| Toledo (Ohio, USA) CVB Brand Standard Guide This smaller mid-western USA city compiled an impressive brand standards guide, explaining how they manage their brand verbally, visually, and in practical applications. | |
| TV REPORT: Bridgeport (West Virginia, USA) to Get New Slogan | |
| VIDEO: Toronto Unlimited (CANADA) branding process | |
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Copyright 2010 Destination Marketing Association International 2025 M Street, NW, Suite 500, Washington, DC 20036 Tel: +1.202.296.7888 Fax: +1.202.296.7889 Email: info@destinationmarketing.org | |