100 Years of Advancing Destinations

95 percent of travel planners read reviews prior to booking

Thursday, February 12, 2015

This research shows that summarized review content increases consumer trust while substantially decreasing the amount of time travelers need to read and digest review content. This trend is even stronger on mobile where time and space is even more limited.

Link: 
http://multibriefs.com/ViewLink.php?i=54dce8d9029d7