100 Years of Advancing Destinations

The 6-year evolution of Visit Houston's mixed media ad campaign

Thursday, July 24, 2014

There’s no one formula for creating a lasting and impactful ad campaign, but Visit Houston’s willingness to iterate on its concept and adopt to consumers’ needs is pretty close.

Link: 
http://multibriefs.com/ViewLink.php?i=53d153fddd73a