100 Years of Advancing Destinations

The $6 billion digital advertising dilemma

Thursday, September 24, 2015

Digital advertising was once touted as the holy grail of marketing because it was dynamic, targeted and easily measurable — therefore quantifiable. Nearly half of marketers plan to boost their investments in digital channels this year, reports Forrester Research, and 43 percent of respondents said they are still experimenting with digital marketing and do not yet know what works.