100 Years of Advancing Destinations

3 lessons from REI's #OptOutside campaign

Thursday, March 3, 2016

REI's ‪#‎OptOutside‬ campaign signals a massive shift in the way companies are doing business and marketing themselves. Here's 3 lessons for destinations trying to manage their brand.‬

Link: 
http://multibriefs.com/ViewLink.php?i=56d878635ff43