2016 Compensation and Benefits Study

About the Study

The Compensation and Benefits Study is comprehensive review designed to bring DMAI members the information they need to see compensation trends specific to the destination marketing industry, and provide insurance and benefits comparative information your DMO can use to make crucial business decisions.

Access Results

DMOs that have participated in the study now have access to the survey results. To gain access you will need to log into the DMAI portal.

All other DMOs may proceed to purchase the study by logging into the online store. Please note that only DMOs with an active membership with DMAI will be eligible to view and purchase the product.

Survey Details

The study examines critical topics -- salary and compensation, retirement plans, healthcare and insurance practices, among others -- invaluable information for budget planning, benefits program evaluations, hiring practices and justifying staff investment to stakeholders.

The most recent study collected information on staffing and benefits, aggregated base salary and compensation information for multiple DMO job functions, and detailed data on benefits programs as of FY2015. 

Download the full list of questions.


For assistance or more information, please contact Jack Johnson at research@destinationmarketing.org.