100 Years of Advancing Destinations

2015 trend: Travel brands reimagine themselves as lifestyle connoisseurs

Thursday, February 5, 2015

Amid increased competition and more sophisticated marketing tools, a lifestyle brand that connects to travelers’ ideals of themselves and the world has become the one vehicle left for building a long-term meaningful relationship with customers.

Link: 
http://multibriefs.com/ViewLink.php?i=54d3ce50332ee