100 Years of Advancing Destinations

2015 is the tipping point on age-based marketing

Friday, July 17, 2015

I was recently at a restaurant surrounded by tables of 60+ Boomers. Among them were enough iPhones to stock an Apple Store, and all were fiddling with the phones like a group of giddy millennials. It is clear that the Boomer generation is fully engrossed in web, social, and mobile media. A line has been crossed, and the stats back it up. Time to kill this myth and misperception once and for all.

Link: 
http://multibriefs.com/ViewLink.php?i=55a9309653380