100 Years of Advancing Destinations

2015 DMO Organizational & Financial Profile Study


The 2015 DMO Organizational & Financial Profile Study is the most comprehensive benchmark study on DMO structures and organizational practices in the destination marketing sector today.

The study focuses on trends and developments for a wide variety of organizational areas of interest. The goal of this study is to provide DMOs with a unique and invaluable information resource to assist in guiding the development, strategies, and management of their DMO.

The average DMO budget continues to grow, at $3.39 million vs $3.31 million in 2013. DMOs continue to receive the vast majority of their funding from public sources, with more than 88% of DMOs receiving hotel room tax revenue, by far the leading source of public investment. Tourism Improvement District/Marketing District/Voluntary Assessments are rapidly growing as a revenue source, with 14% of DMOs receiving these funds.

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The 2015 edition of the study is being offered through a bundled package – including an online Searchable Results Program as well as the Full Report. The Searchable Results Program is an easy-to-use online program that allows the flexibility to customize unlimited data searches using criteria such as budget and individual respondents.

DMAI members - $895  
Non-members - $1,295 

Purchase the Report